Tuesday, July 22, 2008

Why the @ Sign?


I have been a computer consultant for 18 years and have worked with computers and computer users for even longer than that. Just recently, I decided it was time to change my business image by creating new letterhead, business cards and logo; and by changing my website and creating this blog.

The hard part was to select a logo. I am not a graphics artist. I can certainly use a computer for many things, but drawing a straight line is not one of them! So, I generally used, non-copyrighted clip art. I found the at sign on the Microsoft site. It appealed to me. I liked the colors and the unusual orientation of the left side to the right side.

When I finally realized that this single symbol was made up of two parts - similar but different, I decided that it was a great representation of my new services. I am offering online training, troubleshooting and consulting. For this to work correctly, we need two parts. We need YOU, the customer, with your questions, problems and issues. And we need ME, with my experience and knowledge to help you solve those computer issues. Two parts - you and me. Two parts - your problems and my solutions. Two parts - of my logo.

I thought that it was all quite appropriate. The future will let me know if I was correct.